More than ever consumers are using mobile devices to search for products locally. As a small business owner it’s imperative to have an online presence that quickly and easily directs those consumers to your business by giving them the information they are seeking.
Local Businesses Need an Online (Mobile) Presence
The Demand Is There
People are constantly searching for places to eat, things to buy, and services to hire. In recent history, searches on mobile devices have grown by 500% and more than 85% of smartphone users have searched for a local business on their phone. When consumers aren’t on their smartphones they’re on their computers relying on Google, Yahoo!, and Bing to help them find this information. There’s a big market. Are you tapping into it?
Era of the Local Search
Those 85% of users using their mobile phones to gather information about local places to buy food, things, and services are doing so through search engines1 that organize their results based on location services. When you use a website like Google (or ask Siri where the closest Mexican restaurant is), it gathers information about where you are and appends that to the search (whether the user explicitly specified a location or not). This makes it massively important for your business to use services like this to your advantage, especially when so many of your competitors are not. Recent research shows that 63% of small businesses don’t have a website. Of the minority of small businesses that do have a website, a fourth of them don’t show up on search2 and a vast majority (60-75%) are missing key information that consumers are looking for3.
Fill a Gap of Service
Since the majority of small businesses do not have an online presence, you have an opportunity to fill a gap of service and discover new customers. Depending on your business, you’ll want to provide certain information quickly and easily. For example, if you’re a restaurant, don’t hide your menu behind four layers of pages with paragraphs of text about how wonderful your service is – make it front and center. With Digital Inflection’s expertise in user experience, we’ll guide you along the process of developing your website that meets the needs of your new customers.
We Can Help
Digital Inflection provides a wide variety of services to get your website up and running quickly.
Web Design and Development
We provide custom web design and web development for small businesses in the West Lafayette and Lafayette, Indiana area while also servicing several student organizations at Purdue University. We can help you bring your service to the online market and those mobile users searching for services in and around the area. We’ll make sure that your site is
- User friendly
- Easy to update
- Mobile friendly
- Expressive of your brand
Search Engine Optimization
If you don’t already have a website, we’ll work with you to develop content for your website that will draw in customers through search engines like Google, Yahoo!, and Bing. Not only does our design and development standards encourage Google (and other search engines) to index your page high in the rankings, but we’ll come along side your business to develop content that will drive customers to your page when they use local search.
If you already have a website but aren’t seeing the traffic you’d like, we’re more than happy to consult with you. We can research your market and provide expert reviewed recommendations that will increase your search engine rankings.