In today’s business world, customers have high expectations when they visit your website. To continue to retain and gain additional customers, companies need to analyze their current software development life cycle and start injecting user experience design into it. It’s important to

• Analyze your opportunity from a business perspective
• Put yourself in your customers’ shoes and build a context of use
• Trust not the opinion of a few experts of staff and instead test your designs on your actual users through usability testing
• Track the real world usage and continuously update your site

As services become more commoditized, user experience is the major differentiator between services. According to Best Practices In User Experience (UX) Design:

• 14.4% more customers, on average, are willing to purchase from a company that provides superior experiences versus another company that provides poor customer experience
• 15.8% fewer customers, on average, are likely to consider switching to a competitor when offered superior experiences versus poor user experiences

Digital Inflection can incorporate these best-practices into your next project to give you timely indicators for your business’ return on investment and save you thousands of dollars in the long run. Tell us about your next project and we’ll tell you how we can help you achieve your business’ goals.