Nielsen Norman Group is the premier user experience (UX) and usability in the world. Jakob Nielsen has been essentially “writing the book” on user experience research and usability testing for decades now. In the mid-1990s he wrote the 10 Usability Heuristics of User Interface Design that are widely used and adopted now. They do user experience research and have written several reports regarding user experience within e-commerce websites and intranets. Suffice it to say, they’re the leader in this industry.
Learning Leads to Certification
In 2013 I was privileged enough to attend NNg’s Usability week and complete five courses including
- UX Basic Training
- Human Computer Interaction (HCI) for Real World Problems
- Mobile Websites and Apps
- The Human Mind and Usability
- Usability Testing
Recently, NNg released the ability to become certified. As of September 11, 2014, I’m proud to announce that I (Kenneth Wilson) am one of the first 150 individuals to become certified in user experience by the Nielsen Norman Group.
What’s the Big Deal?
Becoming certified allows me to show prospective clients and colleagues my knowledge, dedication, and interest in the field of user experience and usability testing. It allows Digital Inflection to distinguish itself when bidding for job proposals, gain authority, confidence, and credibility in the field of user experience, and shows our commitment to continual growth and advancement in the field.
In today’s business world, customers have high expectations when they visit your website. To continue to retain and gain additional customers, companies need to analyze their current software development life cycle and start injecting user experience design into it. It’s important to
- Analyze your opportunity from a business perspective
- Put yourself in your customers’ shoes and build a context of use
- Trust not the opinion of a few experts of staff and instead test your designs on your actual users through usability testing
- Track the real world usage and continuously update your site
As services become more commoditized, user experience is the major differentiator between services. According to Best Practices In User Experience (UX) Design:
- 14.4% more customers, on average, are willing to purchase from a company that provides superior experiences versus another company that provides poor customer experience
- 15.8% fewer customers, on average, are likely to consider switching to a competitor when offered superior experiences versus poor user experiences
Digital Inflection can incorporate these best-practices into your next project to give you timely indicators for your business’ return on investment and save you thousands of dollars in the long run. Tell us about your next project and we’ll tell you how we can help you achieve your business’ goals.
Customer satisfaction is important to Digital Inflection. As a small web design and development firm, we provide hosting services for our clients, local businesses, and organizations. In the past several months, the business that we purchase server space from has been suffering several outages and their communication with us has been severely lackluster. After analyzing our options we are planning on moving services to another business even with six months of our contract left. The move will cost us more; however, we plan on eating the costs and are not passing on the price increase to you.
Within the next week we will be moving your site from the old server to the new server and you shouldn’t experience any downtime. If you have questions or you experience problems with your service, please contact us.
As of July 26, 2014 all of the sites have been migrated and are now live. Due to DNS cache, you may still be sent to the old server for up to 72 hours. Please open up a support ticket if you have any issues.